The phenomenon of the Internet has become a part of our daily lives, so it seems natural to build and internet home based business where you can work from home via the online community. In fact, many organizations are now doing business almost exclusively online. However, in order to build your internet home based business you need to market your products and services.If you have a start-up internet home based business, you are probably working on a limited budget. Fortunately there are a number of resources available to you to market your internet home based business to the online community. One inexpensive option is to use a pay-per-click marketing program to advertise your internet home based business online. Many large search engines like Google and Yahoo! offer programs where you can advertise your business and only pay when someone clicks on your advertisement. The cost of each click varies, ten cents and upward, based on the popularity of the keywords you register.Another inexpensive technique to advertise your internet home based business is to share advertising with other websites. If you know of websites that your consumers may frequent, you can discuss swapping advertising on each other’s sites. You can also write articles about your internet home based business products or services to be used in other people’s e-zines which offers you free advertising on the web.Offering a newsletter or freebie is a great way to advertise your internet home based business for little time and effort. Having people sign up on your website for a free newsletter courtesy of your internet home based business is a great marketing technique. A newsletter allows your potential consumers know what you have to offer and how it can help them in their endeavors. If you do not have time to create a whole newsletter, then maybe start an e-mail list for simple tips or coupons.
Big Banks Shun Small Business
Any small business owner who recently tried to secure a loan will tell you it isn’t easy. Now data clearly shows the broader effects of this struggle.
The Wall Street Journal recently reported that the 10 biggest banks in the country that issue small loans to businesses lent $27.8 billion less in 2014 than the industry’s 2006 peak, according to the Journal’s analysis of federal regulatory filings. (1) This decline has forced many small business owners to turn to higher-cost funding sources.
The response is similar to that of individuals who are turned away by banks and then resort to expensive and risky alternatives. For businesses, these may be nonbank lenders, often in the form of online companies that require little or no collateral but that charge much higher interest rates than banks. While not all of these lenders are predatory, the space is still largely unregulated. For small amounts, some business owners are turning to nonprofit microlenders or crowdfunding to try to fill gaps, though both have serious limitations.
But many businesses are simply turning to credit cards when they cannot secure traditional small business loans. According to the Journal, small business spending on credit and charge cards will total an estimated $445 billion in 2015, compared to $230 billion back in 2006, when conventional lending was readily available. (1)
It may be more profitable for banks, but this solution is bad, and probably unsustainable, for business owners. As Robb Hilson, a small business executive with Bank of America, told The Wall Street Journal, “If someone wants to buy a forklift, it doesn’t make sense to put it on a credit card.” (1) Yet many small businesses have little other choice for now.
This result is not surprising. Large banks generally find small loans unattractive, partly because of their relatively high costs and partly because of tighter regulatory requirements. A Goldman Sachs analysis earlier this year cited the reduced availability of credit as one of the principal reasons small businesses have faltered in the wake of the financial crisis while large enterprises have largely recovered. (2) As regulators cracked down, it became uneconomical for banks to serve clients other than the most creditworthy. Startups seldom make the cut.
My own experience mirrors others. Even with a 23-year-old business that operates across the country, banks want hard collateral before they will make substantial loans. And when the chief assets of a business consist of loyal customers and really smart employees, the only available collateral is personal real estate. And even real estate was not enough at the first bank I approached; geography came into play too. If banks find our established firm too risky to make unsecured loans, many smaller or newer enterprises do not stand a chance.
With big banks out of reach, small community banks should have been ready to step into the gap, eagerly courting new customers. But that has not happened, largely because the number of such banks continues to decline. This trend predates the Dodd-Frank financial regulations, but the regulations sharply accelerated the community banks’ loss of market share.
This is not to say that all community banks are in immediate danger of going under. To the contrary, recent data from the Federal Deposit Insurance Corp. suggests that those that have held on have expanded their lending and narrowed the profitability gap with larger banks.
While this is good news, it’s not enough to fill the gap in small business lending. And it seems unlikely to do so soon, since new bank establishments have dropped nearly to zero, thus cutting off a supply of lenders who are eager for new customers. According to an FDIC report from April 2014, there were only seven new bank charters total from 2009 to 2013, compared with over 100 annually prior to 2008.
The small banks that have survived have largely done so by being just as risk-averse as the big banks with which they compete. Regulation has simply made it foolish to act otherwise. But this leaves all small businesses except those with established history, sterling credit and substantial collateral without the means to secure the capital they need to make their enterprises grow.
Small businesses are crucial drivers of new jobs and new products for our economy; their credit struggles are probably a significant reason this economic expansion has been sluggish by historical standards. We have made it unattractive for big banks to serve small businesses, and small banks are not ready to fill the gap. We all pay the price.
5 Ways to Achieve Financial Freedom and Achieve Your Goals in Your MLM Or Home Based Business
Setting goals in your MLM or home based business is the most important thing you can do towards reaching the success and financial freedom you are looking for. As the famous baseball player Yogi Berra once said, “If you don’t know where you’re going, you might not get there.” Goal setting is responsible for just about all of my accomplishments from graduating top in my college and law school classes, to prevailing in cases I tried in court, to making time to stay in shape, to success in my MLM home based business, to spending quality time with my family and fostering my hobbies. Here are five ways to realize your goals in your MLM or home based business.Write Down Your Goals Most people have goals. But these goals tend to be ones that are broad and just floating around in our heads. The simple task of writing down your goals, along with the steps required to reach each one, is the difference in whether you will break into the 5% of the population who makes all the money or stay in the 95% who work for them. Psychologists say that 95%-97% of the population does not have written goals and fail while 3%-5% do have written goals and succeed. So, if this simple task can move you into the echelons of successful and financially independent folks, why not take the time and discipline to do it?Visualize Your Goals You should spend a few minutes every day (I do it when I am going to sleep at night) to really imagine your life as it will be when your goals are met. What will your home look like? What will your appearance look like? How will you spend your days? What people will you surround yourself with? What music will you be listening to? What will your car, and office look like? Where will you vacation?Review Your Goals Regularly Almost as important as setting your goals and writing them down is taking the time to review them regularly. You should get in the habit of reviewing your MLM or home based business goals at least a few times a week. I suggest typing them out and taping them to the bathroom mirror and putting them next to your bed. This way they are the first thing you look at in the morning and the last thing you look at before bed.Listen To/Read Motivational CD’s/Books According to the Mayo Clinic, positive and motivational material can lead to better coping skills, decreased negative stress and even an increased immune response to the common cold. These books and audio books are great at keeping you focused on attaining your goals and establishing confidence in yourself while growing personally. A good MLM or home based business should provide this as well as suggest good books to read to listen to on CD.Never Stop Training According to the SBA Office of Advocacy, 52% of Americans are involved in a home based business. An MLM is the easiest kind of home based business to start because of the minimal investment, the support provided, and the training available. A key to achieving your goals in your MLM home based business is to be constantly learning. You will grow personally and professionally by tapping into the training made available to you. The best MLM companies will train you to achieve your goals and develop into a successful entrepreneur.Find the right MLM or home based business, follow these tips and never abandon your goals. Know that there will be bad days and good days. There will be challenges and bumps in the road. But, never lose sight of the big picture. Zig Ziglar once said that, “A goal casually set and lightly taken will be freely abandoned at the first obstacle.”