Creating Quality in Higher Education Admissions: Increasing Institutional Effectiveness

Quality in Higher Education

Higher education is a service. Defining quality in a service can be more difficult than defining quality for a product. Quality in service has to do with accomplishing objectives while at the same time satisfying the customers’ perceptions of the service. Delivering quality can be difficult as objectives and perceptions change as the needs for customers change.

Many colleges have departments dedicated to quality assessment and improvement, focused on the institution as a whole. Quality in college admissions is required to make sure the student and school are a good fit for each other. Ensuring the best fit between school and student improves retention and ensures that the student is prepared for the area of study. Students who become part of a degree program is a good fit helps in leading people into a good fit for future profession in the area that the student is pursuing their studies.

Institutional Effectiveness

There is an increased emphasis on institutional effectiveness for higher education. Institutional effectiveness measures the percentage of graduates that receive jobs within their field of study from each institution. The growing concern over institutional effectiveness comes from the combination of high unemployment rates, concerns with student loans, and the national level of student loans.

The use of intuitional effectiveness gives students and schools a qualitative measure of quality among colleges. Colleges can benchmark their institutional effectiveness as compared to similar colleges. When superior results for a similar college are identified; other colleges can study that college as a model of how to improve their own institution. Higher education institutions can become aware of what programs are performing best in placing students into jobs after graduation; the results may indicate an area that the school can give more emphasis.

Quality in Advertising

Institutions can promote quality through advertising. Informing potential students how the college and degree programs attempt to achieve the potential students desires can achieve quality. For example if a student would like to become a mechanic, the school can illustrate how they are qualified to help a student become a mechanic. The advertisement could discuss the background of the college and the instructors. The advertisement could give examples of past students results after finishing the program. The ad could include information about the programs institutional effectiveness.

Colleges can proactively pursue students that are a good fit for the institution through accurate advertisements and promotions. The promotional material can take a bigger emphasis on what career the programs prepare the student for instead of promising career possibilities. Advertisements can be targeted the segment of students that would be ideal candidates for the program with information in promotional material that discusses the type of student the program was designed for.

The content of advertisements are of extreme importance to convey accurate information and set expectations for students and parents; however, where colleges advertise is of extreme importance also. It would be better for Seminaries (graduate school for pastors) should target people that are involved in a specific church or denomination. For the colleges that work with traditional students should advertise among young adults aged 16-20, where as schools geared towards non-traditional students would target an older demographic.

Admission Requirements

Admission requirements can assist in ensuring proper alignment between the college and potential student. Admission requirements that help ensure proper alignment can include grade point average (GPA), assessment results, essays, reference letters, or experience. The college needs to understand their typical student and their challenges. Some colleges specialize in helping underprepared students excel through specialized programs to prepare those students for further academic programs and vocational aptitude. The college needs to define whom the school fits in demographic and academic terms.

An essay that requires the student to explain their motivation for applying to the school and why they are a good candidate allows the admissions counselor to make a judgment about institutional fit and at the same time allows the applicant to internalize and express how their goals align with the colleges. Essays can indicate the potential students ability to follow instructions for writing papers and indicate their grammatical ability. The entrance essay can indicate the student’s level of motivation, if the application process becomes delayed by the essay requirement that indicates that the student either needs encouragement, further educational support, or lacks the motivation to the complete the essay in a timely manner.

The GPA requirement can vary among schools depending on the degree and type of school. The requirement varies from a minimum GPA to be able to perform college level work to more specific transcript and grade requirements. The minimal purpose would be to not admit student who appear to be incapable of performing college level work an school policy that closely relates to entrance GPA. Other programs may need to see an overall good GPA in addition to specific grades and types of classes taken, in the case of engineering degrees.

Reference letters help colleges see if anyone will vouch for you and who vouches for you. To ensure proper good institutional effectiveness the school would like to see that the student has already begun to network in the right places or that they are least networked. What a school many times does not want to deal with someone who creates problems everywhere they go and has no one willing to refer them.

Assessment results typically come from SAT or ACT achievement test. Schools that work with older non-traditional students will many times find other assessments because of the time lapse from when the student was in school and when they were last assessed. Although assessment results are important, they are a piece of the whole picture of the student’s ability and fit for an institution.

The experience admission requirement helps ensure that the student has the ability to perform the profession that the school will be teaching. Many degree programs do not have specific experience requirements, however, the experience aspect can be imperative for some degree programs. Several programs that require experience are MBA (Masters of Business Administration), MFA (Masters of Fine Arts), and other specialty programs for both undergraduate and graduate levels.

The admission requirements help the school identify ideal students for the their program. Many times schools find their specific niche appeals to a specific type of student looking for a specific program. Once the student and the programs for the school are identified, the school can create programs to increase the effectiveness of the pairing of the school and the student. For instance if a school specializes in educating underprepared students the college can create methods to help the student through programs, remedial classes, tutoring, and vocational preparation. The schools can also build sections of the needed training into the curriculum of the classes.

Continuous Improvement

The need for continuous improvement in the quality of higher education admissions will help universities to adapt to the changing needs of the school and students. The expectations for higher education have changed over the years to have a vocational emphasis, which merits different assessment of effectiveness than how education was assessed in the past. Quality in admissions will help align the goals for the school and student to accomplish the shared goals. For example the current trend of measuring education institutions by the percentage of graduates acquiring jobs in that should lead Universities to cultivate relationships with employers in the areas that the school specializes in.

Conclusion

Quality in admissions for higher education comes from proper alignment between the student and the school. This alignment should be cultivated in an enrollment and marketing plan that clearly articulates the unique programs the school offers and excels. The plan should also include the detailed segmentation of ideal students. The increased attention on higher education’s effectiveness comes from marketing schools as one sized fits all for one-sized fits all students. The needs for the alignment will change as the students needs change while at the same time different industries will change.

The difficult part would be to focus on unique programs instead of popular programs. For schools to stand out from other schools they must provide something in a way that another college does not offer. Many schools will want to offer the popular and general education courses to not loose potential students while at the same time they will need to place emphasis on their unique programs.

One of the challenges would be the impression of higher educations view of the admissions office. The admissions office needs to be able to advise schools on issues further than sales and marketing. Specifically, with higher education admissions, academics, institutional effectiveness, and educational rigor are all interconnected. The more emphasis that colleges place on their unique programs coupled with admission requirements that admit the best students for the programs will increase the colleges retention and institution effectiveness numbers. With better retention and institution effectiveness, the school will attract more ideal students, which will create a stronger program. Implementing quality seems difficult in the beginning and requires support from senior leaders. However, the difficulties are worth the results.

How To Succeed At Online Product Creation The Easy Way

Product creation could be a frightening subject for a lot of Internet marketers to face. Some folks who get in the game with the intention of making a full time income are completely ignorant as to how an online business operates. One of the most profitable ways to create online cash is by creating a product that others are happy to pay for.

Product creation is legitimate method of generating money through internet marketing but many entrepreneurs get it wrong. They start by imitating their Internet marketing gurus by creating information products on Internet marketing in hopes of getting rich the way their heroes did. The problem is that they usually don’t know what they are doing and enter a highly competitive niche with very little marketing experience or connections.

Here are a few tips for effective product creation that may help you get on the right track:
Start by finding a profitable niche with low to moderate competition. If you conduct some rudimentary market research and keyword research, you’ll find many opportunities in areas that will surprise you. Amazon and eBay are two great places to brainstorm for product ideas.

Developing Your Product does not have to be a difficult project. You can find experts in the right field for your niche and pay them to write the material while an artist designs the packaging and website or blog. You can outsource the entire product creation part of the project after you conduct the research and testing to ensure profitability.

Sales and marketing strategies should be created while developing the product and learning about the market. Some experienced marketers use pay per click to drive traffic to their offer page; some folks outsource the entire marketing campaign to affiliates through ClickBank or other affiliate programs.

Product creation does not need to be hard, particularly when the merchandise is electronic. E-books, videos, audio and multi-media products sell very well. They are distributed immediately to customers electronically. Once you have a good feel for a niche market, try to service your customers with associated products and upgrades. If you want to earn money online through product creation, you must understand supply and demand. The majority of new online marketers fail miserably because they go after highly competitive markets or forget to research their chosen niche properly. You have to create your products according to the needs, wants and desires of the prospective customers.

A Simple Product Creation and Product Launching Formula

If you tried to think of people involved in product creation, who would come to mind? You may think of Edison, Franklin, or maybe Henry Ford. Would you ever think of yourself as someone who can create a quality product? Product creation is actually relatively easy and product launching is not that tough either! If you follow a few easy to understand steps, you could be starting the product creation and product launching process sooner than you think.

The first step in creating your information product is to know and understand your market. This can be very time-consuming, especially if you are unsure of what to do or where to look to know your market. Studying your niche market and understanding the buzz words and buying patterns can ease the process dramatically. Personally, I would recommend networking with someone who has had success in the niche market you are considering and learn from their results. If they are into product creation and not very business savvy expect some hesitation. If they only sell products and have nothing to do with product launching or product creation you may your first affiliate (sales person)! Something else you can use to find hot trends is with the Google Trends tool.

The second step is the product creation process. Take your niche market and brainstorm ideas and topics relating to it. There are a lot of product launching contests going on recently relating to a newly created internet marketing tool. There are so many aspects to the mentioned niche that literally, and unfortunately, anything can be considered an Internet Marketing tool. The reason that anyone can basically create an Internet Marketing tool is because of something called Private Label Rights products.

What I use private label rights products for, and highly recommend them in this specific manner, is to cure writer’s block especially when it is lingering. Many people base their entire product creation and product launching on a private label rights product. This is where you can start to shine and build a strong brand for yourself. If you set goals for yourself, short-term goals to be exact, you can see your product creation come into being much faster and there is a good chance with less revision needed. If you keep hitting time restraint road blocks; however there is nothing wrong with a slow and steady approach, you can consider outsourcing portions of your project. Outsourcing can be an extremely huge benefit or just as great of a disaster.

You can find someone to outsource work to at a freelance site such as Guru.com or eLance.com. When reviewing proposals it is almost mandatory you perform a background check on them as you are in essence hiring them. Doing a background check on freelancers is as easy as asking for samples of their work and reviewing feedback on the freelance site from previous customers. Depending on the size and requirements of your project this can add up to a decent sized investment, so caution is very important. One tip I always recommend to people looking to hire an individual is to ask them what they can provide you that no one else can. This simple question gives them a chance to “toot their own horn” and acknowledge where they feel most competent as far as their skill set.

The final portion of the product creation and product launching formula is the launch. This can literally make or break the effort, time, and maybe (if you invested) money you put in to your project. There are numerous aspects to product launching and although their relevance is debated in terms to their effect, experts agree all must be followed. The person in your field who you asked for product advice from can help you substantially if you have kept in touch. If not, the first thing you need to do is to create a visually appealing website with flawless design work.

I also mentioned outsourcing before, this is one aspect of product launching I have little strength in and I always outsource this portion. The website does not have to be large however the content (ad copy in Internet Marketing) must be stellar and as perfect as possible. This is where advertising knowledge or experience is beneficial. When the site is set up you now put a lead capture form on your website.

I put two lead capture pages on all products I create on the internet and is one of the best methods of getting a solid start when you are in the product launching stage. When you gain information from a prospect or someone looking to get paid for referring sales you are able to provide them updates or specials. Many people abuse their prospect or affiliate lists by in turn emailing them with a new product daily and I find the recommendations to be totally unrelated to their original need, problem, or interest.

Another stage in the product launching stage is creating a free report or demo version of your product to entice the product to sign up to your email list. Using proper follow up with this can help generate numerous sales for you. One thing you need to ensure is that your free product completely relates to your main product that you are looking to sell.

You are now ready to advertise your product launching to customers as well as the opportunity to sell for affiliates. This is the single aspect that many product creations and launches fail on. It is actually not entirely difficult. One thing you can do is write articles (and a good amount of them) on topics relating to your product. I am a huge advocate of giving a solution in forums. When you join a forum you are normally offered the opportunity to create a signature. In your signature, you should enter the link to your opt-in or lead capture page. When you respond to posts, you are advertising your opportunity.

It is not impossible to create a product and it does not have to take a long time. You need to setup a plan and stick to it. If you get stuck, look at similar and successful products to your own and try and see how they did it. When you sit down and brainstorm you will be surprised with what you can imagine.

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Creating Quality in Higher Education Admissions: Increasing Institutional Effectiveness

How To Succeed At Online Product Creation The Easy Way

A Simple Product Creation and Product Launching Formula